REBECCA J SPRING

Medtronic wanted to form a group of customer advisors that would participate in using and reviewing new to the market diabetes pumps. The microsites would include different activities for customers to complete that would ultimately give the Medtronic marketing team valuable information on how to improve their products and customer experience.

Feed My Starving Children (FMSC) is a non profit that globally supports those in need of food. My role as the Sr. Graphic Designer allowed me to work on a number of projects from direct mail, event branding, clothing design, infographics and video editing.

This is a fictitious yoga company I created for fun. It’s a great way to keep up on design trends and try new things!

The Game Agency is comprised of 2 main departments. One department focuses on educational game development for schools and companies. The other department focuses solely on their partnership with Intel and the game bundling program they created for them. I split my time evenly working for both departments.

Client:  AT&T provides the mobile platform that allows companies to transition to work environments that support a global, mobile and remote workforce.

 Goal: Sell AT&T solutions to companies that are in the transportation industry or companies that have a mobile workforce. Examples: truck fleets, cab services, police, cable service providers, etc.

Client: Xata (now XRS) is a publicly traded Minnesota based company specializing in fleet optimization solutions. Their market leading XataNet and Turnpike products leverage both cellular and satellite communications to conform to customer need. 30% of the top 100 private fleets in America use Xata solutions.

Goal: To create multi-faceted marketing campaigns, integrating email response, web registrants and CSA/best-fit fleets across the
United States and Canada.

Here for TN is a health program offered through Optum Health for their Tennessee members. It’s a concierge service that provides a wide range of resources - from finding the best daycare to hiring a moving company. They needed a website and different content to promote the program.

The Brewing Summit is an event held by the MBAA (Master Brewing Association of America) and the ASBC (American Society of Brewing Chemists). This is the branding and the graphics used to promote this event through print and digital media.

Client: Antenna Software is a leading provider of mobile applications (apps) and a mobile application platform called “AMP”. Antenna received its origins automating field service reps’ jobs via mobile devices. Today it has a development platform that can be used to develop apps once for deployment on many types of mobile hardware.

Goal:  Building awareness and demand for Antenna in key vertical markets. Educate, build interest and preference for Antenna apps and mobile platform by targeting key roles within the companies we communicate with — ultimately, provoking prospects to engage in a sales cycle with the Antenna sales force.

Client: SetSight sells software to help retail stores with product planning, forecasting, inventory data, product placement and distribution.

Goal: SetSight needed help with their identity and breaking into the retail software marketplace (brand awareness).

Client:  Sage Software is the third largest ERP software company in the world. With the introduction of the X3 product, Sage has an opportunity to move upstream into larger companies in the manufacturing and distribution sectors.

Goal: To build awareness and demand for Sage X3 in the upper middle market space. They are companies in process manufacturing, discrete manufacturing, and distribution. The goal is to educate, build interest, and preference for the Sage X3 product. 

Client: Digital River is the global leader in e-commerce for software companies. Digital River’s products and services enable software companies to sell and distribute their products over the Internet.

Goal: Build awareness and demand for Digital River in the game designer market space and to educate, build interest, and preference for the Digital River e-commerce platform.

Client: Kroll Ontrack is the leading provider of eDiscovery solutions to corporations and large law firms who are involved in litigation and discovery cases.

Goal: To help Kroll Ontrack appeal to a broader audience: traditional high-end clients, those that want to handle eDiscovery themselves, and clients looking for a hybrid approach that uses a mix of internal and external expertise and resources.

Client: IDS is the leading software provider of leasing solutions for both front and back office activities. Front office activities include credit checking, pricing, and lease origination. Back office activities include lease payment processing, invoicing and receivables.

Goal: To build awareness and demand for their software, Rapport. Targeting three market segments in the United States: manufacturers with dealer networks, independent leasing companies and banks with leasing divisions. The goal is to educate, build interest, and preference for their software solutions.

Client: Compass Learning provides online software for schools. The software is a specialized learning curriculum for k-12 that is sold to school districts as either a subscribed service or as a premium package.

Goal: Target the top 200 prospects with a very personalized, multiplatform campaign with different touch points over the course of a month. The creative elements of this campaign are a letter with a compass that directs to a personalized microsite that offers a free book.